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This piece is not only a criticism of celebrities, it is also intended to critcise us, the consumer as it is  people like us that make them famous...

Stop Making Stupid People Famous

It seems so easy, just stop it. But the media outlets keep giving those who would out do Honey Boo Boo their 15 minutes, and more.

During one pitching season, I was sitting in a room with seasoned tv vets, people I know in real life who I consider smart, or at least, I did. As I was going over the merits of a #SocialTV idea I wanted to run with, aside from the questions of why bother with social (this was 2013 and they didn’t yet have a clue), the conversation kept coming back round to the question of who was the asshole?  At first I didn’t quite get it but by the end, I realized, it’s a formula, there has to be some jackass, or someone to hate, or someone to laugh at or make fun of because that’s how the show would spread virally. I argued that we didn’t have to be THAT kind of show.  And of course, they didn’t give me a greenlight.

That meeting was the first of many eye opening meetings where I met with seemingly intelligent people who thought there was only one way.  Clearly, street artist Plastic Jesus and I have another view. How about we stop making stupid people famous. How about we stop giving people willing to do anything to get on tv a platform to encourage other stupid people to go even farther?

That is the main reason for Crowded Reality, to allow great quality shows that have the power to change the world to be given a shot at broadcast. We can always go the streaming route but honestly the gold standard is still broadcast.

So how does one take a great idea and get it on the air? That’s where we come in. At Crowded Reality, we give you two ways to get your show made. One, crowdfund the cash. Or two, drive your social fan base to back your show with our proprietary Social Currency. By using the demographic data of your fan backing, we can leverage that reach into sponsors and with a fully funded show, leverage that into a better distribution deal.

We are out to change the world, and we want you to join us. So help us stop making stupid people famous. Let’s make you famous instead.

 

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