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Mystery Science Theatre Crushes Veronica Mars Record

The Kickstarter fundraising record set by the “Veronica Mars” movie was broken Friday by another cult classic positioning itself for a reboot.

Fans of “Mystery Science Theater 3000” are now one step closer to seeing the campy comedy series return with a new cast and star cameos.

The Kickstarter campaign, launched by show creator and original star Joel Hodgson, raised $5,764,229 in a month. That money, plus another $425,000 raised outside of Kickstarter, is enough to shoot 14 new episodes.

Hodgson tweeted afterward that he was “thrilled and exhausted.”

Read the whole story: http://www.cnn.com/2015/12/12/entertainment/mystery-science-theater-kickstarter-feat/index.html

This piece is not only a criticism of celebrities, it is also intended to critcise us, the consumer as it is  people like us that make them famous...

Stop Making Stupid People Famous

It seems so easy, just stop it. But the media outlets keep giving those who would out do Honey Boo Boo their 15 minutes, and more.

During one pitching season, I was sitting in a room with seasoned tv vets, people I know in real life who I consider smart, or at least, I did. As I was going over the merits of a #SocialTV idea I wanted to run with, aside from the questions of why bother with social (this was 2013 and they didn’t yet have a clue), the conversation kept coming back round to the question of who was the asshole?  At first I didn’t quite get it but by the end, I realized, it’s a formula, there has to be some jackass, or someone to hate, or someone to laugh at or make fun of because that’s how the show would spread virally. I argued that we didn’t have to be THAT kind of show.  And of course, they didn’t give me a greenlight.

That meeting was the first of many eye opening meetings where I met with seemingly intelligent people who thought there was only one way.  Clearly, street artist Plastic Jesus and I have another view. How about we stop making stupid people famous. How about we stop giving people willing to do anything to get on tv a platform to encourage other stupid people to go even farther?

That is the main reason for Crowded Reality, to allow great quality shows that have the power to change the world to be given a shot at broadcast. We can always go the streaming route but honestly the gold standard is still broadcast.

So how does one take a great idea and get it on the air? That’s where we come in. At Crowded Reality, we give you two ways to get your show made. One, crowdfund the cash. Or two, drive your social fan base to back your show with our proprietary Social Currency. By using the demographic data of your fan backing, we can leverage that reach into sponsors and with a fully funded show, leverage that into a better distribution deal.

We are out to change the world, and we want you to join us. So help us stop making stupid people famous. Let’s make you famous instead.

 

TV Anywhere

OTT, 4K Content Driving Infrastructure, Viewing Changes

truman show        “1.7 billion were there for his birth. And as he grew, so did the technology. An entire human life recorded on an intricate network of hidden cameras, and broadcast live and unedited, 24 hours a day, 7 days a week, to an audience around the globe.” – “The Truman Show,” Paramount, 1998

Netflix’ Reed Hastings has warped reality … TV isn’t dead.

It’s in the middle of a gut-wrenching change to keep pace with consumer expectations and the dizzying array of options that are emerging that they are up against.

There are shiploads of big, bad, sharp, smart 4K UHD TV sets.

And there’s the cheap route to not-so-smart TV … the dongles.

If you look at set sales figure (30M projected this year) and the entertainment demographics, conventional TV isn’t dying … it’s maturing.

TV Traditionalists (boomers plus) are perfectly happy with their linear cable bundle, but after a certain amount of aging, they …

Unlike 3D – which I swore 3 years ago would take over the world (didn’t) – 4K content is strong everywhere.

The New Hollywood does nothing but 4K because all of the tools – cameras, systems, storage – are affordable and easy-to-use.

Hollywood and network studios aren’t taking it lying down; all of their new material is in 4K.

In addition, they are having the huge vaults of SD/HD content repurposed (recycled) in 4K

Screen Shot 2015-08-08 at 9.48.58 PM

Seeing is Believing – All of the 4K UHD TV sets shown at CES this year (and that’s all that was shown) had the most beautiful, most dramatic images you’ve seen; but since you didn’t have “old” content on the same or adjacent screen, it was difficult to see the difference. But view the differences on a split screen and it’s scary.

The new TV sets from Vizio, Samsung, Sony, LG, Panasonic and others are all smart 4K UHD sets. Great viewing quality,  have a treasure trove of online OTT (over the top) viewing options and are inexpensive.

It isn’t a 3D shock to the senses, it is just freakin’ beautiful no matter how you watch it on your set!

Focus on Success

Set manufacturers are determined to have market leadership, so prices are ridiculously low and it is reflected in the number of sets sold WW.

Of course, the new sets put my relatively new Smart 4K set to shame because they are even smarter, even more brilliant new generation TVs.

But that’s the industry (buy the new today, tomorrow they’ll bring out newer).

vizio

Brilliant – Vizio has been one of the most aggressive TV set manufacturers in enhancing their position with a growing volume of 4K content for every member of the family. The key isn’t just quality viewing but a broad range of content to select from.

The sets all have a few OTT 4K offering locations, which are paving the way for the demise of linear TV.

OTT services adding 4K content as quickly as possible usually in a VOD (video on demand) approach but networks and Internet options (YouTube, Yahoo Video, AOL video) are testing a very broad range of freemium and premium content approaches.

The dongle boys – Roku, Amazon, Chrome, Apple – give you today’s 4K/HD fare OTT.

Everyone knows the HD stuff as a fading bridge to gotta’ have content and 4K will be on all of the “new” channels very shortly.

And that’s the rush by providers today – be the place you usually go for brilliant content and in short order it will be the first, probably the only place you look.

Grandpa won’t add it because hey, he’s satisfied with the cable/network fare.

Yes, we do have an Xbox by the set; and it’s very good at streaming content, it’s much better for online and interactive games, so it’ll stay no matter what

Folks like to talk about the number of households that have cut their cable.

We didn’t.  They won’t.

We shaved it (cutting off the TV portion and kept the iNet portion).

Both Options

Networks and stations still have to sorta’ have their content in both the cable bundle and the OTT camps. But they know their future lies with the cutters and shavers.

With OTT, they don’t pay for the privilege of being part of the cable bundle and both sides are struggling to work out the right financial arrangements for the new “sliding scale” pay per viewer payment structure.

Which is why Meryl observed, “You’re not right in the head.”

In the new approach, they pay (and get paid) when there’s actually a viewer, either through ad revenues or per view.

Content owners and ad folks like it because they know exactly how many revenue viewers there are.

globaltvshipments

Rapid Move – Manufacturers who had the tail end of their HD production run to sell this past holiday season found it difficult to compete with 4K smart sets that were aggressively priced.

It won’t be long and you’ll have to scrounge to find an HD set.

There will still be buyers for the OTT dongles if you want content on your old set or you snag a cheapo smart 4K set, but their need is fading faster than your fixed program schedule and cable bundle.

The old TV model is fading because households are increasingly time-shifting shows to their schedules, not the networks/stations.

Then there are the younger generations (2 – 24) that never had a cable to shave/cut.

The big set manufacturers and service providers all showed how people could move their entertainment from the huge 4K UHD sets to their mobile devices – tablets, smartphones, and notebooks.

The whole idea is finally, you can have your entertainment your way.

With the massive amount of Big Data you’re providing on your viewing habits/tastes, they’ll be able to repeat Christof, “I know you better than you know yourself.”

Multiplatform Entertainment

Any Screen, Anywhere – If you believed all of the people in the booths at CES, there’s no business like show business (O.K., and cars). Every screen manufacturer was explaining how their device was going to be the entertainment winner in 2015.

The whole idea is that entertainment is the driving force in today’s/tomorrow’s device sales … video content anytime, anywhere and on a multitude of devices.

For example, our daughter gets 4K on her MacBook Air and iPhone; son gets it on his ultralight notebook and smartphone.

Itti Bitti Screens

The smaller phone/email/pocket-size screens?

Sure they do.  It’s whatever screen they have at the time.  It’s just that streaming content to your iPhone or smartphone seems like a waste of pretty expensive bandwidth.

The biggest hurdle isn’t the content being available or the OTT channels or smart sets/devices.

The problem is streaming all that content (it’s 4x bigger than HD) over the air/through the pipes to your devices.

Akamai, the leading CDN (content delivery network), does a quarterly State of the Internet report and an important part of it is 4K readiness. Streaming delivery of UHD video requires 10-20Mbps of bandwidth (lower end if they use super efficient codecs, upper end if they don’t).

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Your Speed May Vary – The coverage, speed and quality of Internet service varies widely, according to the industry’s leading content delivery network – Akamai. That’s understandable, depending on whether the infrastructure is privately or publicly owned. Of course, costs also vary … all over the map.

Many countries have better streaming capability than the U.S. and Canada.

But it’s also true that folks in the two countries get to pay more for that lower bandwidth so that should count for something.

Carriers claim they could upgrade their infrastructure except for:

–        The high cost (to them) and uncertainty of ROI (rapid return on investment)

–        Uncertainty of net neutrality (different rates for different folks)

Of course, with Google Fiber (freakin’ blinding fast) entering the competitive landscape city by city, state by state; local providers might be “encouraged” to invest in the upgrades just to retain customers.

And they are all building out at a pretty good clip because the network executive said, “The sponsors are threatening to rip up their contracts.”

Wired speed in the U.S. isn’t a problem according to many experts; but according to Akamai, Cisco and Ericsson, mobile connection speeds/quality varies all over the map and poor service costs the same as good service … it’s just harder to find.

While some analysts like to say people are abandoning TV and going strictly to my content, my way, my time, my place, my device; it ain’t necessarily so.

Long, Short Form

TV (and we’ll lump computer viewing in here) still provides big blocks of mental decompression time.

Mobile device viewing is to kill (fill) time – short form content 5-15 minutes and rounding out the rest of the show activities.

And it’s popular.  At VidCon it was reported that over 400 hours of video are uploaded to YouTube every minute or 65 years of new video every day and most of it is in 4K.

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Multitasking – While people do use their mobile devices for limited video entertainment, most of the time the devices are used in conjunction with the larger smart TV sets for talking with others, researching and increasingly, interacting with the entertainment.

In the APAC (Asia Pacific) region, Harris Research notes that most (75 percent plus) make use of the 2nd screen while watching TV.

Harris notes that in most markets, the connected device is used as a distraction from the content rather than as a complement. They play games, chat with friends, gather other information and download related apps.

In other words, 78 percent say their big screen time is really distracted viewing because they are also doing something else – online activities, texting, reading, research, stuff.

That’s not going to change.

They want the high-quality visual element … they don’t want to be locked into scheduled air time … they can’t put down their smartphone.

Scheduled TV Bundles will quickly give way to wired, wireless bundles (phone, TV, Internet).

Which made me think/realize that the cable folks already have a pretty impressive infrastructure to the home so they’re more than half way there.

In addition, they have a growing volume of experience in delivering your VOD (video on demand) service, which should give them a little edge on meeting the demands of the new anytime, anything viewer.

All they need to do is add a few more servers in their regional offices and a ton of storage to hold all the content until you want it and they’re there.

Cloud-Storage-Revenue

Anywhere Storage – While there are a lot of things to be ironed out for cable providers – like how quickly to make the switch – the given is that they will require not only a whole lot more storage but also intelligent storage.  After all people expect their content the minute they click on the show … not in a minute or two.

O.K., so they’ll have to have some more intelligence in their systems to ensure the right content is ready for your ever-changing tastes and viewing options; but that shouldn’t be too hard for them since survival is at stake.

The broadband provider that doesn’t invest in, offer, deliver ultra high-speed and reliable service will lose customers and marketshare BAM!!

Its hell to find out after everything you’ve done success is simply about ratings.

As Christof explained, “We accept the reality of the world with which we’re presented. It’s as simple as that.”

 

Bus-Mastermind-w-Sparkle

The Secret to Finding Sponsors for Media Projects

In our search to find the secret combination of fan base, niche, theme and talent, we stumbled upon what feels like a fairy godmother! Her name is Debbie Horovitch and she’s a 22 year veteran in the media industry both buying and selling. She’s a socially savvy media agency owner and on the day we spoke, she let loose nugget after nugget of pure gold! Listen, learn, and download your template and training here…  and for the full version of Debbie’s interview along with a dozen more experts, check out TV Show 101.

 

debbiehorovitchABOUT DEBBIE:Debbie Horovitch is a 20-year veteran of the advertising agency industry, from competitive media buying and sales, having allocated est. $375 million dollars of client budgets on media, and representing media channels in various stages and formats for more than 25 years. Debbie has been obsessed with media since childhood, and the obsession is continuing with her Social Sparkle & Shine agency activities!

 

 

Summer reality shows 2015 schedule

June

  • So You Think You Can Dance [Fox, June 1, Mondays at 8]
  • American Genius [National Geographic Channel, June 1, Mondays at 9]
  • The Locator [UP, June 1, Mondays at 9]
  • Tiny House Hunting [FYI, June 1, Mondays at 9]
  • T.I. and Tiny: The Family Hustle [VH1, June 1, Mondays at 9:30]
  • Barmageddon [truTV, June 1, Mondays at 10]
  • Trip Flip [Travel Channel, June 2, Tuesdays at 8]
  • Chrisley Knows Best [USA, June 2, Tuesdays at 9]
  • Meerkat Manor specials [Discovery Family Channel, June 2 and 9 at 8]
  • Mystery Diners [Food Network, June 2, Tuesdays at 9:30]
  • Craziest Restaurants in America [Food Network, June 2, Tuesdays at 10]
  • Secrets and Wives [Bravo, June 2, Tuesdays at 10]
  • Brother vs. Brothers [HGTV, June 3, Wednesdays at 9]
  • Bringing Up Bates [Up, June 4, Thursdays at 9]
  • Catching Monsters [Discovery, June 5, Fridays at 10]
  • Preach [Lifetime, June 6, Fridays at 10]
  • Give Me Shelter [NatGeo WILD, June 6, Saturdays at 7]
  • Life Story [Discovery, June 6, Saturdays at 9]
  • Food Network Star [Food Network, June 7, Sundays at 9]
  • Botched [E!, June 7, Sundays at 9]
  • Married to Medicine [Bravo, June 7 at 9, Sundays at 8]
  • Becoming Us [ABC Family, June 8, Mondays at 9]
  • Odd Mom Out [Bravo, June 8, Mondays at 10]
  • Dance Moms [Lifetime, June 9, Tuesdays at 9]
  • Sisterhood of Hip Hop [Oxygen, June 9, Tuesdays at 9]
  • The Little Couple: New Adventures [TLC, June 9, Tuesdays at 9]
  • Skin Wars [GSN, June 10, Wednesdays at 9]
  • Player Gets Played [Oxygen, June 10, Wednesdays at 9:30]
  • Women in Prison [ID, June 11, Thursdays at 10]
  • Love, Lust, or Run [TLC, June 12, Fridays at 9]
  • Dare to Wear [TLC, June 12, Fridays at 10]
  • Secret Lives of Americans [Pivot, June 12, Fridays at 10:30]
  • Southern Uncovered with the Lee Bros [Ovation, June 14, Sundays at 8]
  • Mother Funders [Bravo, June 14, Sundays at 9]
  • Making of the Mob [AMC, June 15, Mondays at 10]
  • Top 5 Restaurants [Food Network, June 15, Mondays at 10:30]
  • Counting Cars [History, June 16, Tuesdays at 9]
  • Leepu & Pitbull [History, June 16, Tuesdays at 10]
  • Mountain Men [History, June 18, Thursdays at 10]
  • Alone [History, June 18, Thursdays at 10]
  • Battlebots [ABC, June 21, Sundays at 9]
  • Bar Rescue [Spike, June 21, Sundays at 9]
  • Big Crazy Family Adventure [Travel Channel, June 21, Sundays at 9]
  • Catch a Contractor [Spike, June 21, Sundays at 9]
  • Forged in Fire [History, June 22, Mondays at 10]
  • WWE Tough Enough [USA, June 23, Tuesdays at 8]
  • Ink Master [Spike, June 23, Tuesdays at 10]
  • Big Brother 17 [CBS, June 24 at 8, Wednesdays at 8, Thursdays at 9, Sundays at 9]
  • Car Matchmaker [Esquire, June 24, Wednesdays at 9]
  • Duck Dynasty [A&E, June 24, Wednesdays at 9:30]
  • Country Buck$ [A&E, June 24, Wednesdays at 10]
  • Beyond Scared Straight [A&E, June 25, Thursdays at 9]
  • American Takedown [A&E, June 25, Thursdays at 9]
  • Big Brother After Dark [Pop, June 25, nightly at midnight]
  • Cake Wars [Food Network, June 29, Mondays at 8]
  • Watt’s World [Travel Channel, June 30, Tuesdays at 10]

July

  • Operation Wild [PBS, July 1, Wednesdays at 8]
  • Flipping Out [Bravo, July 1, Wednesdays at 9]
  • BBQ Crawl [Travel Channel, July 1, Wednesdays at 8]
  • Food Fighters [NBC, July 2, Thursdays at 8]
  • Shark Week [Discovery Channel, starts July 5]
  • Penn and Teller: Fool Us [The CW, July 6, Mondays at 8]
  • Bizarre Foods: Delicious Destinations [Travel Channel, July 6, Mondays at 9]
  • Whose Line is it Anyway? [The CW, July 6, Mondays at 9]
  • Hollywood Game Night [NBC, July 7, Tuesdays at 10]
  • The Seven Year Switch [FYI, July 7, Tuesdays at 9]
  • Hollywood Cycle [E!, July 7, Tuesdays at 10]
  • Running of the Bulls 2015 [Esquire, July 7, nightly at 11 for seven days]
  • Catfish: The TV Show [MTV, July 8, Wednesdays at 10]
  • Million Dollar Listing San Francisco [Bravo, July 8, Wednesdays at 10]
  • Teen Mom 2 [MTV, July 9, Thursdays at 10]
  • Living with the Enemy [Lifetime, July 9, Tuesdays at 10]
  • Masters of Illusion [The CW, July 10, Fridays at 8]
  • Basketball Wives: LA [VH1, July 12 at 9, Sundays at 8]
  • Naked and Afraid XL [Discovery, July 12, Sundays at 10]
  • Running Wild with Bear Grylls [NBC, July 13, Mondays at 10]
  • Southern Fried Road Trip [Food Network, July 13, Mondays at 10]
  • Escaping Polygamy [LMN, July 14, Tuesdays at 10]
  • Chopped Grill Masters [Food Network, July 14, Tuesdays at 10]
  • Leah Remini: It’s All Relative [TLC, July 15, Wednesdays at 9]
  • I Am Jazz [TLC, July 15, Wednesdays at 10]
  • Blue Collar Millionaires [CNBC, July 15, Wednesdays at 10]
  • Gunslingers [AHC, July 19, Sundays at 10]
  • Knock, Knock Live [Fox, July 21, Tuesdays at 9]
  • The Agent [Esquire, July 21, Tuesdays at 10]
  • Big Smo [A&E, July 21, Tuesdays at 10]
  • Life on the Reef  [PBS, July 22, Wednesdays at 8]
  • Last Comic Standing [NBC, July 22 at 9, Wednesdays at 10]
  • Dating Naked: Playing for Keeps [VH1, July 22, Wednesdays at 9]
  • Home Free [Fox, July 22, Wednesdays at 9]
  • The Next Great Burger [Esquire, July 22, Wednesdays at 10]
  • Twinning [VH1, July 22, Wednesdays at 10]
  • Project Runway [Lifetime, July 24, Thursdays at 9]
  • I Am Cait [E!, July 26, Sundays at 9]
  • Answered Prayers [TLC, July 26, Sundays at 10]
  • Stewarts & Hamiltons [E!, July 26, Sundays at 10]
  • Face Off [SyFy, July 28, Tuesdays at 9]
  • Little Women: LA [Lifetime, July 29, Wednesdays at 10]
  • Little Women: Terra’s Little Family [Lifetime, July 29, Wednesdays at 9]
  • America’s Best Dance Crew [MTV, July 29, Wednesdays at 11]
  • Candidly Nicole [VH1, July 29, Wednesdays at 11]
  • Cold Justice [TNT, July 31, Fridays at 8]
  • Cold Justice: Sex Crimes [TNT, July 31, Fridays at 9]
  • Bring It [Lifetime, July 31, Fridays at 9]
  • Atlanta Plastic [Lifetime, July 31, Fridays at 10]

August

  • Bachelor in Paradise [ABC, Aug. 2 at 8, Mondays at 8]
  • Steve Austin’s Broken Skull Challenge [CMT, Aug. 2, Sundays at 8]
  • West Texas Investors Club [CNBC, Aug. 4, Tuesdays at 10]
  • America’s Next Top Model [The CW, Aug. 5, Wednesdays at 8]
  • A Wicked Offer [The CW, Aug. 5, Wednesdays at 9]
  • Job or No Job [ABC Family, Aug. 5, Wednesdays at 9]
  • She’s Got Game [VH1, Aug. 10, Mondays at 9]
  • Next Step Reality: NYC [ABC Family, Aug. 11, Tuesdays at 9]
  • Big Time RV [Travel Channel, Aug. 12, Wednesdays at 10]
  • Make Me a Millionaire Inventor [CNBC, Aug. 12, Wednesdays at 10]
  • Monica the Medium [ABC Family, Aug. 17, Mondays at 9]
  • Startup U [ABC Family, Aug. 18, Tuesdays at 8]
  • WAGS [E!, Aug. 18, Tuesdays at 10]
  • Party Down South [CMT, Aug. 20, Thursdays at 9]
  • Black Ink Crew [VH1, Aug. 24, Mondays at 10]
  • House of DVF [E!, Aug. 31, Mondays at 10]
  • Todrick [MTV, Aug. 31, Mondays at 10]

September

  • Dancing with the Stars [ABC, Sept. 14, Mondays at 8, Tuesdays at 9]
  • Survivor Cambodia: Second Chance [CBS, Sept. 23, Wednesdays at 8]
  • The Amazing Race 2 [CBS, Sept. 25, Fridays at 8]
  • Shark Tank [ABC, Sept. 25, Fridays at 9]
  • Beyond the Tank [ABC, Sept. 29, Tuesdays at 10]
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How to Create, Produce, Distribute and Profit from Your Own TV Show

Eighteen months ago I came up with an idea for a great new reality show. I found a team, put the package together and started making the rounds. And knocking on doors. And leaving messages. And getting really used to hearing the words, “I don’t get it”. See that’s what they say when you are ahead of the times. That’s what happens when you have a really GREAT idea! That’s when I discovered that there was no platform or process that would allow me to PROVE what we really had.

I CAN SHOW YOU HOW TO LAUNCH YOUR SHOW THE RIGHT WAY!

There’s the industry standard way to get your show done, aka “the right way”. Then there’s the NEW WAY!

Caveat: Not all TV is the same. When you produce your own show, you get one thing you rarely get when you work directly with a network or studio – CONTROL! I had an inside view of a major network show, and watched the production staff change 3 times. The producers always called me because I always had just the right person they were trying to cast, but by the end I had to ask, what show is this for? The segments sounded like they should be on Jerry Springer, which wasn’t what I signed up for, for sure! That show didn’t make it!

Years ago when I was negotiating with a major network for my own talk show, there was one particular line that just didn’t sit well with me. It said they could tell me what to say! Those of you who know me understand that I don’t even know what I’m going to say until I say it!!! At every turn the price of success seemed to be sacrificing my brand, my integrity, and my even (dare I say it…) my soul. But you don’t have to do that…

THERE IS A BETTER WAY

I had spent years in the film industry looking for a break, until one day, I decided to just make my own break! That leap garnered me dozens of awards and trips around the world on the festival circuit for my first indie film, and then there was more. Then when I knew I wanted to do TV, I played it straight, wrote a treatment, a sponsor package, and shopped it around, “the right way”. Three times my shows got swiped and ended up on TV without me. Television can be a tricky business if you don’t know where the minefields are. And, I’ll tell you a secret… TV isn’t just TV anymore! There are multiplatform opportunities that will garner you far more exposure than any straight TV marketing play. The secret is in media mix!

There were a lot of stops and starts, a lot of missteps, and a lot of wasted time and money. Which is all great for you. I’ve already made the mistakes so you don’t have to. Now I’ve mapped out a winning route, the shortest distance of time and money, to get what you want accomplished. I’ve created a talk show, Wake Up!, which aired nationwide on broadcast tv, filled with leading experts in success, motivation, cooking, with real celebrities, and more! And we launched it off the Crowded Reality platform, from idea to on the air in less than 4 months, because its built just to give would be tv showrunners like you a platform to showcase your ideas.

NOW IT’S YOUR TURN TO SHINE!

If you are ready to change the face of media, with a message that will shape the future of our culture, then this opportunity is for you. I invite you to join our merry band of media makers for a 12 week journey to Creating, Producing, Distributing, and Profiting from your own TV show!

This LIVE group program is 12 weeks, every Tuesday, June 30 – Sept 15, 2015 from 3-5pm PST. The program includes:

  • Marketing Strategy to find the hottest topics and niches that will excite your audience
  • How to identify your perfect partners and bring on team members to share the load
  • Resources to shortcut your production time
    • Contracts for distribution
    • Secret rate cards to distribute for less
    • Address book of acquisition execs
    • Shooting locations around the country  (greenscreen and in studio)
  • Technical Guides to get it done without wasting precious budget dollars
  • Crew Management including how to hire
  • Talent Management including how to attract the best guests and co-stars
  • Sponsorship and Advertiser Acquisition so you can pay for it all
  • Weekly Calls to guide you in the process and answer any questions you have
  • Private Group Forum for instant access and support
  • Expert Interviews and Access so you know who you need on your team
  • Legal and Trademark Resources so you don’t create a stealable asset
  • Promotion Strategies to let the world know who you are and what you are talking about
  • …and so much more…

You will finish with everything you need to get your own TV show done and seen by YOUR audience!

This is a small group, and limited spaces are available! Only $2750 for the entire program! You can take the class from anywhere!

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Still need more info? Take a peek at what some of our recent clients had to say…

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Bridging the Investment Gap with Crowdfunding for TV

So you have an idea. An idea so great that you think it could make you millions. Your reality TV show concept is original, it lends itself to a modern audience, and if it’s a reality TV show it’s likely not even going to cost much to produce. There’s one problem though. A professional, even low budget, television production can still be a significant investment, and securing funding for a project that costs less than ten, or even five thousand could seem daunting for a startup independent production.

Even in big business TV there has always been a problem with gap funding, and the same probably applies to you. You may have friends and family interested in supporting you, after all, a good idea is a good idea right? Maybe you were even able to secure a personal loan to build some more capital. The problem then arises that you need to find money for that last push. The gap.

This gap is the last bit of funding that separates investor confidence and a producer’s ambition, but it doesn’t have to be a difficult obstacle for your own reality TV production. Enter crowdfunding.

Crowdfunding isn’t new, but it is the latest phenomenon that’s helping everyday people to achieve extraordinary things in a digital age. When you have a good idea and a sound business plan you’re not the only person who’s going to recognize that. Your friends get it, your mom gets it, hell even that co-worker who you always thought just a little bit weird got behind your project. So what is stopping that idea from impacting more people, finding more support, and bringing you the start-up money that you need to really get a project moving and turned in to something real?

The problem is the size of your network. It’s limited. And having a big network is the key to success in any campaign.

Crowdfunding through niche sites like Crowded Reality helps remove this boundary by taking your idea to a global level with an audience interested in your type of project, exposing you to millions of potential backers around the world. Present your show in a way that is interesting, viable, and exciting, and you will find enthusiastic backers that simply aren’t possible with just your own social and professional circles. And add to this, the social currency backing that delivers demographic data to sponsors and advertisers and you could be raising more money faster than you thought possible.

For crowdfunding backers there’s little risk involved in supporting your project. With custom pledge packages you can ask for as little as $5 for a pledge, and there are no limits, providing you’re asking for realistic pledges for compelling benefits. Offering perks and rewards will make your project appealing, even for the casual backer. Their name on the credit roll, a pre-release copy of your first taping, or even an on screen role for major supporters are all opportunities to not only reach your financial goals, but generate more buzz around your project.

The investment gap is no longer the obstacle that traditional television producers had to deal with. Connect to a group of enthusiastic supporters with Crowded Reality, and you’ll find the perfect platform on which to promote and fund your own reality TV show.

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Shoot Like A Pro

If there’s one thing that sucks, its bad video and sound. Especially when you’re pitch a TV Show! So to help make sure you’re pitch video and sizzle look as great as your concept, here’s renowned filmmaker Richard Michalak, who has over 30 years of Television and Film Credits and Awards to discusses all of the Fundamentals.

Crowdfunding success training - plan ahead

Running a Successful Crowd Funding Campaign for Reality Shows

Crowdfunding has quickly become the go to choice for those looking to begin a project, who don’t have the capital to make their vision a reality. This approach also allows producers to determine the demand for the reality shows they are pitching and ensure that there is an audience. To be successful, there are some important things to consider on any crowdfunding project.
The first thing you need to do is to have a story in place that will ignite passion in people, leading them to donate to your cause. There are people out there who will help to turn your dream into a reality. You only need to ensure that your presentation is something that speaks to them. For the background of your product, it can be a good idea to sit down and draft a script about the reality shows that you are considering producing, outlining how the crowdfunding will help to make your show become a reality. It is critical that you hook your potential investors right off the bat and give a clear and concise message. Before you post the video, edit it so that you can give off a polished and professional appearance.
One way you can do this is by developing a script to read from. Watch other crowdfunding videos within your niche and analyze what is being said in the videos. Take the elements that impact you the most, and incorporate them into your own script to read from.
When you are ready to shoot the video, have the professionals step in. Since you are approaching the crowdfunding group to help you to produce reality shows, you need to prove that you have the experience or the crew to handle a camera. If you are asking money for equipment, it is fine to use a lower end camera, just ensure you have professional level camera work.
As part of your campaign, provide perks that will be valuable to the type of investors you want to attract. One of the worst mistakes campaigns have is that they don’t offer anything of value to the investors. Asking for a dollar and giving advanced access to the first episode is great for the catch all people that are looking for something inexpensive, but want to make a difference. When someone is donating $100 or $1,000 you should have the perk match the investment. Offer autographed stills, visits to the set, or other perks that you are comfortable offering that will entice people to purchase higher value items.
Another critical part of a successful campaign is having a website that people can visit. This validates that you aren’t a fly by night individual looking to collect money and run. You don’t have to be elaborate, but there needs to be something established for people to see.
Ensure that your numbers work and can be reached. For crowdfunding you need to have realistic expectations and a reasonable goal. If you need to raise $15,000 you’ll need to have 150 people donate $100 each. While it isn’t impossible, you’ll be better off having lower dollar value items that allow for those who aren’t able to donate larger amounts. That way, you won’t find yourself struggling later on.
Finally, don’t overlook your outreach to get word out about a campaign. Most people don’t automatically notice a campaign. It is important to promote your campaign to draw people in and make it a success.
It’ll take a little effort on your part to get your crowdfunding campaign up and running. But if you follow these steps, you should find that you are able to be successful.

Adryenn-Ashley

The Future of New Media

Media is changing, and in this episode of the Rich & Awake podcast, I’m interviewed by Gabe Strom, one of the titans of tech, about how to stay ahead of the curve.

In this episode you’ll learn:

  • What exactly is Social TV
  • The future of media and product placement in movies
  • Facebook edge-rank update and how to get more ORGANIC exposure to your business fan page
  • How to write a book in under 2 hours and establish yourself as a trusted authority in your market
  • The REAL secret to social media engagement in
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