June 2015

Monthly Archives


The Secret to Finding Sponsors for Media Projects

In our search to find the secret combination of fan base, niche, theme and talent, we stumbled upon what feels like a fairy godmother! Her name is Debbie Horovitch and she’s a 22 year veteran in the media industry both buying and selling. She’s a socially savvy media agency owner and on the day we spoke, she let loose nugget after nugget of pure gold! Listen, learn, and download your template and training here…  and for the full version of Debbie’s interview along with a dozen more experts, check out TV Show 101.


debbiehorovitchABOUT DEBBIE:Debbie Horovitch is a 20-year veteran of the advertising agency industry, from competitive media buying and sales, having allocated est. $375 million dollars of client budgets on media, and representing media channels in various stages and formats for more than 25 years. Debbie has been obsessed with media since childhood, and the obsession is continuing with her Social Sparkle & Shine agency activities!



Summer reality shows 2015 schedule


  • So You Think You Can Dance [Fox, June 1, Mondays at 8]
  • American Genius [National Geographic Channel, June 1, Mondays at 9]
  • The Locator [UP, June 1, Mondays at 9]
  • Tiny House Hunting [FYI, June 1, Mondays at 9]
  • T.I. and Tiny: The Family Hustle [VH1, June 1, Mondays at 9:30]
  • Barmageddon [truTV, June 1, Mondays at 10]
  • Trip Flip [Travel Channel, June 2, Tuesdays at 8]
  • Chrisley Knows Best [USA, June 2, Tuesdays at 9]
  • Meerkat Manor specials [Discovery Family Channel, June 2 and 9 at 8]
  • Mystery Diners [Food Network, June 2, Tuesdays at 9:30]
  • Craziest Restaurants in America [Food Network, June 2, Tuesdays at 10]
  • Secrets and Wives [Bravo, June 2, Tuesdays at 10]
  • Brother vs. Brothers [HGTV, June 3, Wednesdays at 9]
  • Bringing Up Bates [Up, June 4, Thursdays at 9]
  • Catching Monsters [Discovery, June 5, Fridays at 10]
  • Preach [Lifetime, June 6, Fridays at 10]
  • Give Me Shelter [NatGeo WILD, June 6, Saturdays at 7]
  • Life Story [Discovery, June 6, Saturdays at 9]
  • Food Network Star [Food Network, June 7, Sundays at 9]
  • Botched [E!, June 7, Sundays at 9]
  • Married to Medicine [Bravo, June 7 at 9, Sundays at 8]
  • Becoming Us [ABC Family, June 8, Mondays at 9]
  • Odd Mom Out [Bravo, June 8, Mondays at 10]
  • Dance Moms [Lifetime, June 9, Tuesdays at 9]
  • Sisterhood of Hip Hop [Oxygen, June 9, Tuesdays at 9]
  • The Little Couple: New Adventures [TLC, June 9, Tuesdays at 9]
  • Skin Wars [GSN, June 10, Wednesdays at 9]
  • Player Gets Played [Oxygen, June 10, Wednesdays at 9:30]
  • Women in Prison [ID, June 11, Thursdays at 10]
  • Love, Lust, or Run [TLC, June 12, Fridays at 9]
  • Dare to Wear [TLC, June 12, Fridays at 10]
  • Secret Lives of Americans [Pivot, June 12, Fridays at 10:30]
  • Southern Uncovered with the Lee Bros [Ovation, June 14, Sundays at 8]
  • Mother Funders [Bravo, June 14, Sundays at 9]
  • Making of the Mob [AMC, June 15, Mondays at 10]
  • Top 5 Restaurants [Food Network, June 15, Mondays at 10:30]
  • Counting Cars [History, June 16, Tuesdays at 9]
  • Leepu & Pitbull [History, June 16, Tuesdays at 10]
  • Mountain Men [History, June 18, Thursdays at 10]
  • Alone [History, June 18, Thursdays at 10]
  • Battlebots [ABC, June 21, Sundays at 9]
  • Bar Rescue [Spike, June 21, Sundays at 9]
  • Big Crazy Family Adventure [Travel Channel, June 21, Sundays at 9]
  • Catch a Contractor [Spike, June 21, Sundays at 9]
  • Forged in Fire [History, June 22, Mondays at 10]
  • WWE Tough Enough [USA, June 23, Tuesdays at 8]
  • Ink Master [Spike, June 23, Tuesdays at 10]
  • Big Brother 17 [CBS, June 24 at 8, Wednesdays at 8, Thursdays at 9, Sundays at 9]
  • Car Matchmaker [Esquire, June 24, Wednesdays at 9]
  • Duck Dynasty [A&E, June 24, Wednesdays at 9:30]
  • Country Buck$ [A&E, June 24, Wednesdays at 10]
  • Beyond Scared Straight [A&E, June 25, Thursdays at 9]
  • American Takedown [A&E, June 25, Thursdays at 9]
  • Big Brother After Dark [Pop, June 25, nightly at midnight]
  • Cake Wars [Food Network, June 29, Mondays at 8]
  • Watt’s World [Travel Channel, June 30, Tuesdays at 10]


  • Operation Wild [PBS, July 1, Wednesdays at 8]
  • Flipping Out [Bravo, July 1, Wednesdays at 9]
  • BBQ Crawl [Travel Channel, July 1, Wednesdays at 8]
  • Food Fighters [NBC, July 2, Thursdays at 8]
  • Shark Week [Discovery Channel, starts July 5]
  • Penn and Teller: Fool Us [The CW, July 6, Mondays at 8]
  • Bizarre Foods: Delicious Destinations [Travel Channel, July 6, Mondays at 9]
  • Whose Line is it Anyway? [The CW, July 6, Mondays at 9]
  • Hollywood Game Night [NBC, July 7, Tuesdays at 10]
  • The Seven Year Switch [FYI, July 7, Tuesdays at 9]
  • Hollywood Cycle [E!, July 7, Tuesdays at 10]
  • Running of the Bulls 2015 [Esquire, July 7, nightly at 11 for seven days]
  • Catfish: The TV Show [MTV, July 8, Wednesdays at 10]
  • Million Dollar Listing San Francisco [Bravo, July 8, Wednesdays at 10]
  • Teen Mom 2 [MTV, July 9, Thursdays at 10]
  • Living with the Enemy [Lifetime, July 9, Tuesdays at 10]
  • Masters of Illusion [The CW, July 10, Fridays at 8]
  • Basketball Wives: LA [VH1, July 12 at 9, Sundays at 8]
  • Naked and Afraid XL [Discovery, July 12, Sundays at 10]
  • Running Wild with Bear Grylls [NBC, July 13, Mondays at 10]
  • Southern Fried Road Trip [Food Network, July 13, Mondays at 10]
  • Escaping Polygamy [LMN, July 14, Tuesdays at 10]
  • Chopped Grill Masters [Food Network, July 14, Tuesdays at 10]
  • Leah Remini: It’s All Relative [TLC, July 15, Wednesdays at 9]
  • I Am Jazz [TLC, July 15, Wednesdays at 10]
  • Blue Collar Millionaires [CNBC, July 15, Wednesdays at 10]
  • Gunslingers [AHC, July 19, Sundays at 10]
  • Knock, Knock Live [Fox, July 21, Tuesdays at 9]
  • The Agent [Esquire, July 21, Tuesdays at 10]
  • Big Smo [A&E, July 21, Tuesdays at 10]
  • Life on the Reef  [PBS, July 22, Wednesdays at 8]
  • Last Comic Standing [NBC, July 22 at 9, Wednesdays at 10]
  • Dating Naked: Playing for Keeps [VH1, July 22, Wednesdays at 9]
  • Home Free [Fox, July 22, Wednesdays at 9]
  • The Next Great Burger [Esquire, July 22, Wednesdays at 10]
  • Twinning [VH1, July 22, Wednesdays at 10]
  • Project Runway [Lifetime, July 24, Thursdays at 9]
  • I Am Cait [E!, July 26, Sundays at 9]
  • Answered Prayers [TLC, July 26, Sundays at 10]
  • Stewarts & Hamiltons [E!, July 26, Sundays at 10]
  • Face Off [SyFy, July 28, Tuesdays at 9]
  • Little Women: LA [Lifetime, July 29, Wednesdays at 10]
  • Little Women: Terra’s Little Family [Lifetime, July 29, Wednesdays at 9]
  • America’s Best Dance Crew [MTV, July 29, Wednesdays at 11]
  • Candidly Nicole [VH1, July 29, Wednesdays at 11]
  • Cold Justice [TNT, July 31, Fridays at 8]
  • Cold Justice: Sex Crimes [TNT, July 31, Fridays at 9]
  • Bring It [Lifetime, July 31, Fridays at 9]
  • Atlanta Plastic [Lifetime, July 31, Fridays at 10]


  • Bachelor in Paradise [ABC, Aug. 2 at 8, Mondays at 8]
  • Steve Austin’s Broken Skull Challenge [CMT, Aug. 2, Sundays at 8]
  • West Texas Investors Club [CNBC, Aug. 4, Tuesdays at 10]
  • America’s Next Top Model [The CW, Aug. 5, Wednesdays at 8]
  • A Wicked Offer [The CW, Aug. 5, Wednesdays at 9]
  • Job or No Job [ABC Family, Aug. 5, Wednesdays at 9]
  • She’s Got Game [VH1, Aug. 10, Mondays at 9]
  • Next Step Reality: NYC [ABC Family, Aug. 11, Tuesdays at 9]
  • Big Time RV [Travel Channel, Aug. 12, Wednesdays at 10]
  • Make Me a Millionaire Inventor [CNBC, Aug. 12, Wednesdays at 10]
  • Monica the Medium [ABC Family, Aug. 17, Mondays at 9]
  • Startup U [ABC Family, Aug. 18, Tuesdays at 8]
  • WAGS [E!, Aug. 18, Tuesdays at 10]
  • Party Down South [CMT, Aug. 20, Thursdays at 9]
  • Black Ink Crew [VH1, Aug. 24, Mondays at 10]
  • House of DVF [E!, Aug. 31, Mondays at 10]
  • Todrick [MTV, Aug. 31, Mondays at 10]


  • Dancing with the Stars [ABC, Sept. 14, Mondays at 8, Tuesdays at 9]
  • Survivor Cambodia: Second Chance [CBS, Sept. 23, Wednesdays at 8]
  • The Amazing Race 2 [CBS, Sept. 25, Fridays at 8]
  • Shark Tank [ABC, Sept. 25, Fridays at 9]
  • Beyond the Tank [ABC, Sept. 29, Tuesdays at 10]

How to Create, Produce, Distribute and Profit from Your Own TV Show

Eighteen months ago I came up with an idea for a great new reality show. I found a team, put the package together and started making the rounds. And knocking on doors. And leaving messages. And getting really used to hearing the words, “I don’t get it”. See that’s what they say when you are ahead of the times. That’s what happens when you have a really GREAT idea! That’s when I discovered that there was no platform or process that would allow me to PROVE what we really had.


There’s the industry standard way to get your show done, aka “the right way”. Then there’s the NEW WAY!

Caveat: Not all TV is the same. When you produce your own show, you get one thing you rarely get when you work directly with a network or studio – CONTROL! I had an inside view of a major network show, and watched the production staff change 3 times. The producers always called me because I always had just the right person they were trying to cast, but by the end I had to ask, what show is this for? The segments sounded like they should be on Jerry Springer, which wasn’t what I signed up for, for sure! That show didn’t make it!

Years ago when I was negotiating with a major network for my own talk show, there was one particular line that just didn’t sit well with me. It said they could tell me what to say! Those of you who know me understand that I don’t even know what I’m going to say until I say it!!! At every turn the price of success seemed to be sacrificing my brand, my integrity, and my even (dare I say it…) my soul. But you don’t have to do that…


I had spent years in the film industry looking for a break, until one day, I decided to just make my own break! That leap garnered me dozens of awards and trips around the world on the festival circuit for my first indie film, and then there was more. Then when I knew I wanted to do TV, I played it straight, wrote a treatment, a sponsor package, and shopped it around, “the right way”. Three times my shows got swiped and ended up on TV without me. Television can be a tricky business if you don’t know where the minefields are. And, I’ll tell you a secret… TV isn’t just TV anymore! There are multiplatform opportunities that will garner you far more exposure than any straight TV marketing play. The secret is in media mix!

There were a lot of stops and starts, a lot of missteps, and a lot of wasted time and money. Which is all great for you. I’ve already made the mistakes so you don’t have to. Now I’ve mapped out a winning route, the shortest distance of time and money, to get what you want accomplished. I’ve created a talk show, Wake Up!, which aired nationwide on broadcast tv, filled with leading experts in success, motivation, cooking, with real celebrities, and more! And we launched it off the Crowded Reality platform, from idea to on the air in less than 4 months, because its built just to give would be tv showrunners like you a platform to showcase your ideas.


If you are ready to change the face of media, with a message that will shape the future of our culture, then this opportunity is for you. I invite you to join our merry band of media makers for a 12 week journey to Creating, Producing, Distributing, and Profiting from your own TV show!

This LIVE group program is 12 weeks, every Tuesday, June 30 – Sept 15, 2015 from 3-5pm PST. The program includes:

  • Marketing Strategy to find the hottest topics and niches that will excite your audience
  • How to identify your perfect partners and bring on team members to share the load
  • Resources to shortcut your production time
    • Contracts for distribution
    • Secret rate cards to distribute for less
    • Address book of acquisition execs
    • Shooting locations around the country  (greenscreen and in studio)
  • Technical Guides to get it done without wasting precious budget dollars
  • Crew Management including how to hire
  • Talent Management including how to attract the best guests and co-stars
  • Sponsorship and Advertiser Acquisition so you can pay for it all
  • Weekly Calls to guide you in the process and answer any questions you have
  • Private Group Forum for instant access and support
  • Expert Interviews and Access so you know who you need on your team
  • Legal and Trademark Resources so you don’t create a stealable asset
  • Promotion Strategies to let the world know who you are and what you are talking about
  • …and so much more…

You will finish with everything you need to get your own TV show done and seen by YOUR audience!

This is a small group, and limited spaces are available! Only $2750 for the entire program! You can take the class from anywhere!


Still need more info? Take a peek at what some of our recent clients had to say…

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