April 2015

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Bridging the Investment Gap with Crowdfunding for TV

So you have an idea. An idea so great that you think it could make you millions. Your reality TV show concept is original, it lends itself to a modern audience, and if it’s a reality TV show it’s likely not even going to cost much to produce. There’s one problem though. A professional, even low budget, television production can still be a significant investment, and securing funding for a project that costs less than ten, or even five thousand could seem daunting for a startup independent production.

Even in big business TV there has always been a problem with gap funding, and the same probably applies to you. You may have friends and family interested in supporting you, after all, a good idea is a good idea right? Maybe you were even able to secure a personal loan to build some more capital. The problem then arises that you need to find money for that last push. The gap.

This gap is the last bit of funding that separates investor confidence and a producer’s ambition, but it doesn’t have to be a difficult obstacle for your own reality TV production. Enter crowdfunding.

Crowdfunding isn’t new, but it is the latest phenomenon that’s helping everyday people to achieve extraordinary things in a digital age. When you have a good idea and a sound business plan you’re not the only person who’s going to recognize that. Your friends get it, your mom gets it, hell even that co-worker who you always thought just a little bit weird got behind your project. So what is stopping that idea from impacting more people, finding more support, and bringing you the start-up money that you need to really get a project moving and turned in to something real?

The problem is the size of your network. It’s limited. And having a big network is the key to success in any campaign.

Crowdfunding through niche sites like Crowded Reality helps remove this boundary by taking your idea to a global level with an audience interested in your type of project, exposing you to millions of potential backers around the world. Present your show in a way that is interesting, viable, and exciting, and you will find enthusiastic backers that simply aren’t possible with just your own social and professional circles. And add to this, the social currency backing that delivers demographic data to sponsors and advertisers and you could be raising more money faster than you thought possible.

For crowdfunding backers there’s little risk involved in supporting your project. With custom pledge packages you can ask for as little as $5 for a pledge, and there are no limits, providing you’re asking for realistic pledges for compelling benefits. Offering perks and rewards will make your project appealing, even for the casual backer. Their name on the credit roll, a pre-release copy of your first taping, or even an on screen role for major supporters are all opportunities to not only reach your financial goals, but generate more buzz around your project.

The investment gap is no longer the obstacle that traditional television producers had to deal with. Connect to a group of enthusiastic supporters with Crowded Reality, and you’ll find the perfect platform on which to promote and fund your own reality TV show.

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